Privacy Policy
Last updated: 18 July 2026
This privacy policy applies to all services of Elodie London, a trading name of Mousify Commerce LTD (company number 17163262), registered at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. You can reach us at hello@elodielondon.com. We respect the privacy of our customers and handle the personal information you provide confidentially, in line with the UK GDPR and the Data Protection Act 2018.
What data we collect
We collect personal data that you provide when placing an order, creating an account, or contacting our customer service, including:
- Full name
- Address and billing details
- Email address
- Phone number
- Payment details (processed by our payment provider, not stored on our servers)
- IP address and device or browser information
- Order and transaction history
- Information about your activity and behaviour on our website (via cookies)
Why we process your data
- To process, ship, and invoice your orders
- To provide customer service and support
- To send order updates, tracking information, and relevant service messages
- To improve our service, website, and range
- To prevent and detect fraud and misuse
- To send marketing, only where you have given consent
Legal bases
We process your data on the basis of the performance of a contract (your order), your consent (for example, marketing), a legal obligation (such as tax records), and our legitimate interests (such as fraud prevention and improving our service).
Sharing data with third parties
Your data is shared with third parties only where necessary to provide our service, including:
- Our ecommerce platform, Shopify, which hosts our store and processes orders and customer data on our behalf
- Our payment provider, Shopify Payments, which processes your payment details
- Our shipping and delivery partners, for the purpose of delivering your order
- Providers of analytics and marketing services (where applicable and in line with your cookie preferences)
Where required, we have data processing agreements in place with these parties. We never sell your data.
International transfers
Some of our providers, including Shopify, process data on servers outside the United Kingdom. Where your data is transferred outside the UK, we rely on appropriate safeguards, such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, to keep it protected to UK standards.
Retention
We keep your data no longer than necessary for the purposes for which it was collected, or as long as legally required. For example, HMRC requires financial records to be kept for six years.
Cookies
Our website uses cookies to improve functionality, analyse visitor behaviour, and support marketing. See our separate Cookie Policy for more information. You can adjust your preferences at any time via the cookie banner or your browser settings.
Security
We take appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access. All payments are made over a secure SSL connection.
Your rights
You have the right to access, correct, delete, or restrict your personal data. You can also object to processing, withdraw your consent, and request data portability. To do so, contact us at hello@elodielondon.com. You also have the right to lodge a complaint with the supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.
Contact
Elodie London (Mousify Commerce LTD), 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, hello@elodielondon.com