Two things I love most started the same summer.

Five years ago I stepped into two of the biggest changes of my life. I became a mother to my daughter Elodie, and I opened the doors to this shop. Both began the same summer, with equal parts excitement and no idea what I was doing.

I named the shop after her because they share a spirit. Elodie is unhurried and sure of herself, comfortable in her own skin. That is the woman I design for.

Five years on, Elodie is a bright, curious little girl, and this has grown into more than a shop. It has become a small community of women who feel more like friends than customers. Every visit, every kind word, every order has been part of that. You have been part of it more than you know.

This summer we are celebrating five years of both. Our summer collection is light, easy and made in her spirit, and the summer sale is on now.

Thank you for being here for it.

With love,
Charlotte ❤️
Founder of Elodie London